Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat
Poppy | Reversible Winter Coat

Poppy | Reversible Winter Coat

Regular price $349.99 Sale price$139.95
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Buy 2: 15% off · Buy 3+: 20% off

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Limited stock — only 4 items remaining.
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Anna S. Verified and 17,000+ women showed up for Claire

The Heartbreak Sale

Take more. Save more.
Everything must go.

  • 2 items 15% off
  • 3 items 20% off
  • 4 items 25% off
  • 5 items 30% off

One of Claire's favourites. Now yours.

This is one of the pieces I chose myself. One of the ones I believed in.


There is a kind of warmth that does not weigh you down.

The Poppy does that. No bulky layers, no fighting with a coat that fights back. It wraps around you with real warmth while still letting you move the way you actually move. Flip it and you have a completely different look, the kind of coat that quietly does double duty without you having to think about it.

I chose this one because winter should never mean choosing between warm and put together. And right now I need to let it go to someone who will wear both sides of it.

And right now, it's yours at up to 60% off. Because I need to let it go, and I'd rather it go to someone who will actually wear it and love it.


Real warmth without the bulk Stays warm in the coldest weather while feeling light, never heavy.

Two coats in one Reversible design gives you a completely different look in seconds.

Genuine protection from wind and cold Built to keep you comfortable even on the harshest days.

A silhouette that flatters and moves with you Tailored to accentuate your figure without restricting how you move.


This piece was chosen with love. It deserves a home with someone who will love it just as much.

→ Add to Cart — Part of Claire's Heartbreak Sale. Once it's gone, it's gone.

THE HEARTBREAK SALE

One painful goodbye. Five years of love.

We built this store together, Tom and I. Every piece picked by hand. Then life fell apart.

I'm the one left standing here with a warehouse full of beautiful clothes and a heart that needs to move on. These pieces deserve to be worn, not sitting in boxes while I figure out what comes next.

So I'm letting everything go. Up to 60% off the entire collection. This is real, and this is your last chance to own something made with everything we had.

Thank you for showing up.

— Claire

→ Shop the Heartbreak Sale — Up to 60% Off

What our customers are saying

★★★★★

I've been through a divorce. I felt every word Claire wrote. Ordered four pieces and cried opening the package.

Rebecca T. — Auckland
★★★★★

The quality is beautiful. But it's the card in the package that I'll never forget.

Amanda K. — Brisbane
★★★★★

I almost scrolled past this. So glad I didn't. Claire's story stopped me completely. Bought three pieces. Zero regrets.

Jessica L. — Perth
★★★★★

I came for the clothes. I stayed for the story. That handwritten card broke me in the best way.

Sarah M. — Wellington